Real Talk: job hunting is a drag. Whether you’re just out of school, in between jobs, or currently employed but looking for a better opportunity, there are a lot of stressors involved in searching for a new career. Job seekers are being scrutinized more closely today than ever before – from online social media profiles to references. But one social media site that can work for a job hunter is LinkedIn. It has become a recruiting tool for employers of all sizes, so knowing how to use it properly is crucial to a job hunt.


First, complete your profile! Sounds so simple, yet many people don’t bother to update an accurate account of their past work history, education, current job duties, a professional photo, etc. If you are actively looking for a job, an employer should be able to look at your profile and have all the information they would get from a resume – and more. There is an option to upload files to your profile, so if you have samples or a portfolio, save employers the trouble of asking. Have it ready for them to click on.

If a job hunter is not completely familiar with LinkedIn, they should aim to explore the site at least 30 minutes each day in order to get comfortable with all it has to offer.

Keep your skills up to date. If a candidate is a graphic designer, they may also have knowledge on a variety of computer languages, social media skills, and even marketing. The more information candidates include on their profile, the greater the chance of being noticed by an employer or recruiter.

Sharing content such as articles and events show employers a candidate is serious and knowledgeable about what’s happening in their industry. This does not have to be done multiple times a day (or even everyday) – but at least once a week is enough to get the attention of recruiters.

Network on the site by joining groups. This will allow candidates to keep up-to-date on developments in their industry, take part in discussions, and demonstrate expertise on a subject matter. The connections individuals can make through groups might be just as valuable as meeting someone face to face at a networking event, if done consistently!

Last, but not least, candidates who follow companies they are interested in will be able to keep track of things like product launches, contract wins, new positions, and even positions that are being vacated. Having a good understanding of the shifts in the company will give any candidate an edge.